MINH KHAI TEXTILE AND THE GOLDEN IMPRINT ON HANOI BROADCASTING AND TELEVISION (HANOI TV): REAFFIRMING PRESTIGE ON A NEW JOURNEY
1. Recognition by the Capital’s Media
Click to view : Interview about Minh Khai Textile Joint Stock Company by HANOI TV
The special news report on Minh Khai Textile Joint Stock Company officially broadcast on Hanoi Broadcasting and Television (HANOI TV) is a historic milestone, a strong affirmation of the Company’s quality, sustainability, and social responsibility. In the context of fierce competition in the textile market, particularly in the towel production sector, where consumers demand absolute transparency regarding origin and production processes, being chosen by a reputable, mainstream channel like HANOI TV for detailed coverage has elevated the Minh Khai brand to an undeniable position. This is not just a news story; it is a golden certificate of prestige for a Capital enterprise that has been intertwined with the city’s development history, especially in the production of high-quality towel products for daily life.
This report provided a comprehensive view of Minh Khai Textile, from its operational process and investment in technology, to its labor spirit and corporate culture. This article delves into the core values conveyed by the report, thereby reaffirming the solid prestige of Minh Khai Textile – a leading textile brand in Hanoi.
2. Report Content: Where Modern Technology Weaves Value
The report, officially broadcast on HANOI TV, highlighted Minh Khai Textile’s business philosophy: respecting heritage while continuously innovating to create superior quality textile products.
HANOI TV dedicated significant airtime to documenting the Company’s production journey, from raw yarn to the finished product. The image of the Minh Khai Textile Factory appeared not just as a workplace but as a modern textile technology center. Cameras focused on the operation of the cutting-edge weaving and finishing equipment, typically the latest generation Air-jet Loom machines installed in the workshop. These machines are capable of weaving uniform, dense loop piles (vòng bông) at high speed, ensuring optimal softness, fluffiness, and absorbency – core characteristics that define the premium quality of Minh Khai’s towel products. The broadcast of these machines is concrete evidence of the Company’s substantial investment to optimize capacity, while enhancing the consistency and quality of products, enabling it to meet the most stringent export orders. Viewers clearly saw that the quality of Minh Khai’s textile products relies not only on experience but also on technological precision.
However, the report did not stop at machinery. Hanoi Broadcasting and Television (HANOI TV) skillfully integrated footage of long-serving weavers. This paid tribute to traditional craftsmanship – a factor that sets Minh Khai apart. Interviews with veteran workers showed that no matter how advanced the machinery, the human touch and experience remain decisive in determining the final softness, aesthetic appeal, and perfection of the towel. They check the yarn tension, the uniformity of the loop piles, and sense the product’s fluffiness using decades of accumulated experience. This seamless blend of experience and technology has created Minh Khai Textile’s sustainable competitive edge—a story fully and inspiringly conveyed by HANOI TV.
Specifically, the report highlighted the role of the leadership team in establishing the quality strategy. Statements from Ms. Nguyen Ngoc Quyen, the Sales Director, formed an important segment. Ms. Quyen shared the commitment to non-compromise on quality: “We understand that a towel is an item in direct contact with the skin every day. Therefore, applying advanced technology, along with international certifications like Oeko-Tex Standard 100, is not just a business rule but a responsibility towards consumer health. That is the guiding principle for every investment and operation decision at Minh Khai Textile.” This statement generated absolute trust, affirming the leadership’s strategic vision and seriousness in quality assurance.
Furthermore, the report deeply explored the quality control stage, especially the dyeing and finishing processes. HANOI TV’s recognition and confirmation of the use of safe, environmentally and health-friendly dyes is an extremely important communication boost. It affirms that Minh Khai’s textile products are completely safe for users, including children and sensitive skin.
Finally, the report touched upon the aspect of social responsibility. Footage covering labor policies, employee welfare, and environmental protection efforts portrayed Minh Khai Textile as a sustainably developing enterprise that links economic benefits with the community welfare of the Capital, thereby reinforcing the overall prestige of the leading textile brand.
3. Media Impact and the Elevated Value of Prestige
The broadcast of the report on Minh Khai Textile’s production process on Hanoi Broadcasting and Television (HANOI TV) – a mass communication channel with leading coverage and reputation in the Capital – has delivered unparalleled commercial and media benefits, creating a high-level endorsement for Minh Khai Textile.
The appearance on HANOI TV serves as an endorsement more valuable than any advertising campaign. For an essential consumer product like a towel or fabric, trust is key. Customers, especially domestic consumers and large B2B partners, generally have absolute faith in information vetted and broadcast on mainstream television channels. The report helped Minh Khai achieve two major goals: transparency in the production process and strengthening customer confidence. Customers saw, in detail, the steps involved in creating the product, thus multiplying the loyalty and pride in using Minh Khai’s high-quality “Made in Vietnam” towel products. Specifically, the affirmations made by Ms. Nguyen Ngoc Quyen on the air were the strongest commitments to quality and future development.
For the export market, the report from the Hanoi Broadcasting and Television creates a superior competitive advantage. When international partners request capability profiles, providing documentation of this report is the most robust proof of transparency, serious investment, and media support for the professional textile manufacturing enterprise. This is a crucial factor for expanding export markets, especially in demanding markets like Japan and Europe, where there are high requirements for fiber quality and the safety of textile products in direct contact with the skin, such as bath towels or face towels.
In summary, Minh Khai Textile used this media opportunity perfectly, not only to promote its products but also to affirm its scale, historical position, and modern development orientation. The prestige confirmed on television helps the Company consolidate its leading domestic position, attract talent, and build robust confidence among shareholders.
4. Minh Khai Textile – The Capital’s Pride Stepping Firmly Towards the Future
The official broadcast of the report on Minh Khai Textile Joint Stock Company’s production process on Hanoi Broadcasting and Television (HANOI TV) is the strongest affirmation of the collective’s quality, effort, and aspiration to thrive.
MINH KHAI TEXTILE JOINT STOCK COMPANY (Mikhaimex), with a history of formation and development linked to the Capital’s textile industry since the 1970s, proudly stands as a leader in the textile sector. We specialize in manufacturing and supplying towel products, notably various types of towels (face towels, bath towels, hand towels, etc.) for households, hotels, spas, and export, utilizing modern technology and strict international-standard quality control processes. Guided by the strategic vision of the Board of Directors, as evidenced by the heartfelt sharing of Ms. Nguyen Ngoc Quyen on HANOI TV, Minh Khai is committed to delivering products that are not only of excellent quality but also absolutely safe for consumers.
Minh Khai is more than just a textile factory; it is an indispensable part of the Capital’s economic landscape, where threads weave not just soft towels but also faith and the prestige of a Vietnamese brand. We commit to continuing investment, technological innovation, maintaining the stringent quality standards recognized by HANOI TV, and upholding our pioneering position in Vietnam’s textile industry. Minh Khai Textile extends its deepest gratitude to HANOI TV and all esteemed customers and partners for their unwavering support. We invite you to review the report on the Company’s official media channels to witness and share this pride!
