MINH KHAI TEXTILE COMPANY’S TOWEL BOOTH SHINES AT THE AUTUMN FAIR 2025
1.Autumn Fair 2025 – A Prestigious Trade Event Honoring the Value of Vietnamese Goods
As the cool autumn breeze returns to Hanoi, the city once again becomes vibrant with one of the most anticipated annual trade events: the Autumn Fair 2025. Organized by the Ministry of Industry and Trade and the Vietnam Exhibition Center, this year’s event takes place from October 25 to November 4, 2025, featuring over 400 enterprises and 700 booths from all over the country.
The fair is not only a place for exhibiting and promoting products but also a space for connection between businesses, partners, and consumers – a lively picture of the strength of Vietnamese goods in the era of integration.
Unlike ordinary trade fairs, the Autumn Fair 2025 focuses on interaction and experience. Visitors can touch, test, feel, and purchase products directly at the booths. From exquisite handicrafts and creative household items to textiles, clean food, and unique gifts, both large and small brands introduce their newest collections.
Within this colorful scene, the Minh Khai Textile Company attracted visitors through its simplicity, professionalism, and strong Vietnamese identity. Without flashy technology or performances, Minh Khai made a lasting impression by telling its brand story naturally and sincerely through well-prepared products and display space.
A large screen at the booth continuously showed short clips of the company’s development journey – from a small textile workshop in 1970s Hanoi to one of Vietnam’s most trusted towel brands today. The images of diligent workers, pure white cotton fibers, and modern production lines were interwoven skillfully, evoking sincerity and trust.
Therefore, the Autumn Fair 2025 is not only a place for displaying goods but also an event that honors the Vietnamese spirit within every product – where brands like Minh Khai affirm creativity, determination, and national pride.
2.The Towel Booth – A Refined Highlight Amid the Fair
Among hundreds of colorful booths, Minh Khai’s exhibition area stood out with its minimalist yet elegant design. The main white and blue tones symbolized the purity of cotton fibers and the reliability of product quality.
The booth was divided into three main sections:
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Product display area: featuring towel lines such as bath towels, face towels, spa towels, hotel towels, and children’s towels.
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Brand introduction area: showing videos and images about Minh Khai’s production process, achievements, and export activities.
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Direct sales area: where customers could experience, shop, and receive detailed consultation.
Visitors could easily feel the refinement in every detail: neat arrangement, soft lighting that highlighted fabric texture, and a gentle fragrance in the air. The soft cotton towels were carefully folded, placed in bamboo baskets or on light-colored wooden shelves, creating a sense of warmth and natural comfort.
Beyond visual appeal, Minh Khai towels won the hearts of consumers through outstanding quality. All products are woven from 100% premium cotton yarns, ensuring high absorbency, color fastness, and softness suitable for sensitive skin. In particular, the hotel and spa lines are naturally antibacterial and meet export standards for markets like Japan and South Korea.
The video area continuously drew visitors throughout the day. Without loud sounds or bright effects, it gently told the story of Minh Khai’s dedication to the craft, accompanied by soft background music – simple but deeply moving.
Staff in elegant white-and-blue uniforms were always cheerful and attentive. The booth was most crowded in the afternoons and on weekends, when families, business owners, and spa representatives came to shop or place large orders.
3.Quality Builds Trust – Minh Khai Towels Win Consumers’ Hearts
What impressed visitors most was the real quality of the products. With just one touch, they could feel the difference – a smooth surface, soft texture, tight weaving, and quick absorbency without heaviness.
A female customer shared:
“Minh Khai towels are really soft and absorbent. I bought a few, but I’ll probably come back to get more for my spa.”
Another visitor, the owner of a small hotel in Hai Phong, said:
“We choose Vietnamese products because we trust the quality. Minh Khai’s booth at the Autumn Fair 2025 surprised me – the products are beautiful, reasonably priced, and feel premium.”
Such feedback is a worthy reward for the company’s continuous efforts. Many distributors and agents also expressed interest in long-term cooperation, helping Minh Khai not only sell directly at the fair but also expand trade connections – in line with its goal of spreading the Vietnamese brand and enhancing its value.
A 10% on-site discount promotion kept the booth bustling. Each product sold was more than a commercial item – it was like a “soft business card” introducing Minh Khai’s brand to the public.
4.Expanding Brand Image Through Connection and Media
By participating in the Autumn Fair 2025, Minh Khai Textile Company pursued two goals: promoting its brand and strengthening real customer interaction. Although not extravagant, every detail was carefully invested – from the signage, logo, and lighting to staff uniforms.
Images of Minh Khai’s booth soon appeared across articles, videos, and social media posts. Many young visitors took photos and checked in with the slogan “Vietnamese Towels – Soft from Fibers, True from the Heart,” naturally spreading the brand’s message.
A company representative shared:
“Minh Khai doesn’t just sell towels – we deliver peace of mind, trust, and pride in using high-quality Vietnamese products.”
The event also allowed Minh Khai to connect with new potential partners, including interior distributors and large spa chains in Ho Chi Minh City and Da Nang. Thus, attending the Autumn Fair 2025 was not just a promotional activity but a strategic move to expand markets and strengthen export potential.
5.Minh Khai Textile Company – Over Half a Century of Preserving Vietnam’s Weaving Heritage
Looking back on its development journey, Minh Khai Textile Company is a living example of endurance and resilience in Vietnamese business. Established in 1973 with semi-manual looms during challenging times, the company has, over more than five decades, transformed itself with modern production lines, international quality certifications, and a broad distribution network.
The company’s motto, “Quality builds the brand – Reputation earns trust,” has guided all operations. Each Minh Khai towel undergoes strict testing for absorbency, fiber strength, colorfastness, and safety before reaching consumers.
Minh Khai not only serves the domestic market but also exports to Japan, South Korea, and the EU – markets known for their high standards. This is proof of the brand’s genuine value.
At the Autumn Fair 2025, Minh Khai was not merely selling towels but spreading the spirit of Vietnamese weaving – simple, enduring, and full of pride. Though modest in size, the booth carried a big aspiration: to preserve the traditional craft in the modern era, letting every thread and every towel tell a story of trust and Vietnamese value.
As the lights of the fair fade, Minh Khai’s soft towels remain as proof of that philosophy – shining through true quality and touching the hearts of users.
